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Digital Marketing Essentials : A Simple Guide by Rakesh Chauhan

Welcome to rakeshchauhan.com. I’m Rakesh Chauhan, an enthusiastic digital marketer and a Bachelor of Commerce student. I’m here to help you understand the basics of digital marketing so you can grow your business or personal brand online

What is digital marketing?

Digital marketing involves promoting your products or services using online tools, such as search engines, social media, websites, emails, and mobile apps. It's the best way to reach the right people or person and see how well your efforts are working

Why Digital Marketing is Important

Key parts of digital marketing

Digital marketing stands out because it is

a. Affordable: You can start with a small budget and increase it as you grow

b.Targeted: Focus on the people who really want your product or service

c.Trackable: You can see who’s clicking, buying, or visiting your site

d.Flexible: Make quick changes based on what is working or not

1. Search engine optimization (SEO):Make your website easy to find on Google by using the right keywords, writing good content, and making sure your site loads quickly and is mobile-friendly

2. Content Marketing:Create content, such as blog posts, videos, or graphics, that both informs and interests your audience. Good content builds trust and shows you are an expert

3. Social Media Marketing:Use social media platforms to share your content, talk to your followers, and grow your brand

4. Email Marketing:Send personalized emails to keep in touch with potential customers and encourage them to buy

5. Paid Advertising (PPC):Run ads on Google or social media to get quick visitors to your website. Make sure to target the right people and manage your budget well

Simple Tips to Start Digital Marketing

A. Set clear goals: Know what you want, like more sales or website visitors.

B. Understand your audience: Learn who they are and what they want.

C. Build a good website: Make it easy to use and mobile-friendly.

D. Make helpful content: Write or make videos that answer your audience’s questions.

E. Be active on social media: Share your content and talk with your followers regularly.

F. Check your results: Use tools to see what’s working and improve your strategy

Why Trust My Advice?

Your digital journey starts here

I’m a student who loves learning about digital marketing and applying it in real life. I want to share simple and useful tips that anyone can understand and use to grow their business online